Parlera-t-on de Last.fm dans 10 ans ?
Quand CBS rachète Last.fm, les souvenirs de Sportsline et Marketwatch reviennent
CBS Sports and SportsLine USA Announce Strategic Alliance (mars 1997)
CBS MarketWatch.com Eyes Going Public (décembre 1998)
License agreement between CBS and Marketwatch (janvier 1999)
CBS Exercises Warrants to Purchase 500,000 Shares of SportsLine.com, Inc. Common Stock (février 2000)
En 1997, on lisait :
"This marks another step in our strategy of leveraging our brands to increase our position in new media," said CBS chief executive Mel Karmazin.
10 ans après :
Last.fm adds a terrific interactive extension to all of our properties and also is a huge step in CBS Corporation’s overall strategy of expanding our reach online to transition from a content company into an audience company." said CBS President and CEO Leslie Moonves.




he he...
on pourra aussi commenter sur l'absence de progrès stylistique des agences de PR au cours des 10 dernières années...
Rédigé par: Frederic | 01 juin 2007 at 10H16